Have you all guys heard about AirAsia? I bet you all must. Airasia is the biggest budget airline in the region and one of the biggest in world. It has reputation far as Europe or rather I said England.
I recently read an article about AirAsia titled, “AirAsia takes a big risk in a down market”. AirAsia’s ceo and founder, Tony Fernandes is well known person for creativity and risk taking mentally. So, it’s not surprising if AirAsia is taking big risk amid global economic downturn.
So, what is the risk is the AirAsia is taking?
1. AirAsia gave away one million seats
2. Lowering tickets price although it’s profit is shrinking
3. 175 Airbus A320 planes in order book although total net debt is RM 4.4 billion
Amid the risk, I agreed with analyst that AirAsia still can come as winner amid global economic meltdown as passenger seek budget airline for traveling, increase customers royalty and increasing strong lucrative routes.
Finally, I believe Tony Fernandes knows the strategy of AirAsia better than anyone else in the world.
Source : http://www.iht.com/articles/2008/09/08/business/airasia.php
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